Monday, February 27, 2012
MioEnergy
Today I saw a commercial for something called MioEnergy. It comes in a little bottle that looks like eye drops. It says that it is a liquid water enhancer and gives you energy. The reviews online call it an impulsive buy. I would have to agree with this because the information in the commercial says very little about the product but makes it look interesting. The appealing look of the container would make me want to buy it and because I don't actually understand what it does, I will probably want to try it out. If it is on display in a convenience store I will definitely be buying it to learn more about it.
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I understand the appeal that consumers would have to a product that they don't know about because it draws on their curiosity to buy the product, but I don't believe that to be true for the majority of consumers. I think this strategy would work better with promoting an event or service like a concert or movie over a product because at least the consumer has an idea of what they are putting their money towards.
ReplyDeleteI have seen these commercials for a few weeks now and I agree that I can not figure out what they are for. I would assume that this MioEnergy product is similar to the crystal lights packets. The commercials show people taking this small container out of their pockets, and squeeze it into their drinks, but they never exactly say what the product really does or even tastes like. I have never bought this because the advertising is not clear on what the product actually does to make me want to buy it.
ReplyDeleteI completely agree. I have no idea what these taste like or what they do but if I saw it in a store right by the check out counter I would be more willing to just pick it up and buy it for a couple dollars to check it out. When advertising your product it is important that you make it look appealing which is the strategy that MioEnergy took.
ReplyDeleteI think that mio had a great start for a successful advertising campaign. They were able to capture the audiences attention with a brand new product. This created a buzz with consumers who weren't quite sure exactly what the product was. The next step that mio needs to take to make the advertising campaign a success is to come out with a series of ads that better explain what the product is.
ReplyDeleteI always thought that this was sort of a silly product. Water enhancer?! Who has heard of water enhancers?! If you are enhancing your water, then it ceases to be water.The whole point of water is that it is supposed to have nothing in it! I would have to agree that this is a very impulsive buy. However I have seen a lot of people using Mio, so it must be somewhat effective advertising.
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